A sacred imperial colour, yellow is universally associated with
the sun, so it has connotations of warmth and joy. Yellow and gold often signified divine love in ancient cultures - Greek and Roman brides wore yellow. Yellow is psychologically the happiest colour in the colour spectrum. It is the ultimate “feel good” colour, radiating energy and fun.
Good uses: Scientific experiments show that people in yellow environments are more cheerful and optimistic. The advantages of using yellows in design are that they are reflective, take on tones of other colours and add flattering lights. It is a natural choice for a kitchen because its golden, buttery, custard tones suggest deliciousness. It can also bring the illusion of sunlight into narrow or dark spaces such as hallways or homes with rainy climates. Gold provides an elegant and luxurious touch especially when accented with accessories.
Cream, lemon shades are easier to live with than sunflower yellow. The more intense the yellow, the more energising and less soothing it is, so not ideal for a bathroom. Yellow is eye-catching and stimulates caution in our brains - hence why a yellow car is the least likely car to be involved in an accident. Disproportionate amounts of yellow have been shown to stimulate hostility and loss of temper, therefore it is not the optimal colour choice for an office that needs peaceful contemplation. As it has been proven to evoke emotional distress (studies show babies cry more around bright yellow) it would be unwise to use in a nursery.
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